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Wednesday, April 25, 2007

Buying Readers

Is it ethical to buy sponsored ads on Google for events such as the Virginia Tech shooting to drive readers to your site?

Peter Black from Freedom to Differ poses the question.

15 comments:

Ruthie said...

Not in the slightest.

James Higham said...

What are they advertising, Colin - more shootings?

Shades said...

Or do you mean these "no blogging day" things?

Colin Campbell said...

No If you search on Google, you get a list of options and then there are the sponsored ads in the side bar. These news organisations were buying premium ads to promote their coverage of the shootings to ensure that they would be in the first window and visible.

Welshcakes Limoncello said...

Having read the link article, no, I don't think it's ethical but there is so much media competition now that I suppose it is inevitable.

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